The newly formed network will operate under the name ‘GP&K’, with its companies providing their digitally-excellent services to organisations throughout the region.
Good People, the region’s renowned creative production house joins forces with the region’s winner of the 2019’s Independent-Agency-Of-The-Year, Kijami to form the largest independent digitally driven network in the Middle East. The newly formed network will operate under the name ‘GP&K’, with its companies operating independently and providing their services to organisations across various sectors and agencies throughout the region.
“The industry is coming faster, transparent and more agile and data-driven. The need for digital creative and innovative production is here to stay,” says Bassem ElHady, co-founder of Kijamii.
With Good People’s extensive experience in TV and Film Craft and Kijamii’s digital and social impact, this merger is set to pave the way for infinite possibilities in creative production, including solutions and ideas that are empowered by the latest technologies and backed by insightful consumer data, which is arguably the industry’s most valuable asset.
“There is no escaping this in today’s day and age. If you want [your business] to survive, you have to be digitally-minded, and if you want to be digitally-minded, you have to join hands with technology. You need to be mining data and triggering technology with one hand, while writing scripts and drawing storyboards with the other,” says Good People’s co-founder Ali Ali.
Good People receives plenty of recognition in the industry for pioneering the region’s first creative-led production house with an exclusive roster of directors. Kijamii has thrived while maintaining certain competencies and capabilities that set it apart from the rest of becoming, such as becoming a one-stop digital shop, working with the world’s leading companies, multi-nationals and sport clubs. The union paves the way for independent boutique networks to step in grow exponentially by bringing the industry together.
“Good People and Kijamii complete each other. Our digital offering was non-existent, and their TV and productions offering needed an upgrade. More importantly, our culture of the work-comes-first was strikingly similar, and that will continue to be our DNA at GP&K,” concludes Ali.
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