Morocco-Based Userguest Raises $2.4 Million in Seed Funding

Moroccan startup Userguest, which specialises in helping hotels optimise their direct revenue, closed a €2.2 million ($2.4 million) seed funding round. The funding will accelerate the company’s expansion and product innovation.

"This investment reflects our investors' confidence in our vision to optimise hotel conversions and revenue. We are now set to enhance Userguest’s capabilities, enriching the experience for both hoteliers and travellers,"Hicham Benyebdri, Co-Founder of Userguest, tells StartupScene.

Founded in 2018, Userguest uses personalised messages and intelligent incentives to help hotels increase direct bookings through their websites.

The seed round was led by Al Mada Ventures and supported by CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and notable business angels, including Philippe Limes and Thane Kuhlman.

Operating in over 30 countries, Userguest has generated over $100 million in direct hotel revenue since 2019. With this new funding, the company aims to strengthen its sales team and introduce new features that further solidify its position as a leader in hotel tech.