‘Newera.ai’ Raises $2.1M Pre-Seed Round to Scale AI Consulting
The Saudi-based generative AI startup is focusing on data localisation partnerships and enterprise integrations as AI adoption grows under Vision 2030.
Saudi-based AI startup Newera.ai has raised $2.1 million in a pre-seed funding round led by Embark, with participation from several angel investors. Founded in 2023, the company specialises in generative AI solutions for enterprises and plans to use the capital to scale its operations across Saudi Arabia, strengthen research and development, and roll out products tailored to the local market.
Newera.ai positions its platform around enterprise productivity, collaboration, and faster innovation, with a focus on embedding generative AI into existing workflows rather than replacing them. A core pillar of its approach is data localisation within Saudi Arabia, which the company frames as essential for regulatory compliance and for building trust with enterprise clients operating in sensitive sectors.
The startup’s go-to-market strategy centres on partnerships and seamless integration with business systems, targeting adoption across industries including finance, logistics, and other enterprise-heavy sectors. Part of the new funding will also support research into next-generation tools spanning automation, predictive analytics, and personalised AI-driven solutions.
