Thriwe Unveils AI-Powered Loyalty Assistant Aina in the UAE

Thriwe, an India-based loyalty and benefits platform, has rolled out Thriwe Aina, an AI-driven concierge now active in the UAE. The company is positioning the country as a strategic hub for its regional ambitions. The UAE launch serves as the debut international deployment for Aina, which integrates features like automated query handling, personalised recommendations, and multilingual support. Thriwe believes the region’s openness to AI innovation makes it an ideal testing ground for its next-generation loyalty solution. Built to reduce operational overhead for brands, Aina connects with existing systems to enable real-time customer support, reward management, and predictive engagement. The goal is to shift loyalty from reward catalogs to continuous, meaningful interactions.  In coming months, Thriwe plans to roll out Aina in additional GCC and APAC markets, using insights gained from its UAE launch to refine cross-market performance. The company already claims a presence in the UAE, Saudi Arabia, and Singapore.