UAE-Based Eyewear Startup Eyewa Snags a $1.1 Million Investment

Dubai-based startup Eyewa, an e-commerce platform that specialises in eyewear in UAE and Saudi Arabia, has just raised $1.1 million of investment in a seed round led by Equitrust, investment arm of one Choueiri Group, one of the largest media groups of region.

“There is a tremendous opportunity in eyewear e-commerce. It is a proven business model with many success stories in different regions, yet until now, we didn’t have a proper solution in the GCC. Consumers are hungry for better value propositions beyond the traditional brick-and-mortar experience. We plan to make eyewa the reference in people’s mind when it comes to buying contact lenses, sunglasses and eyeglasses online,” said Mehdi Oudghiri, co-founder of Eyewa.

The startup was founded in 2017, when Oudghiri joined forces with Anass Boumediene, and now plan to expand in the GCC region. “E-commerce is still relatively under-penetrated in the region when compared to other global markets. Educating customers around the convenience of e-commerce requires heavy marketing investments. As Amazon/Souq, Noon, Namshi or Wadi grow, they actually take care of the heavy lifting of the education of customers on e-commerce," said Boumediene in an interview with MenaBytes.