The coming months will see a marked shift for the self-proclaimed wholesome, comfort food specialist.
A specialist in wholesome comfort food, UAE’s kaykroo has announced that it has raised a Series A funding round of $4 million that will see them make something of a shift in operations.
The investment - the source of which has not been disclosed - will see the startup move away from its 'crick and mortar' approach and towards 'brick-and-click', as founder and CEO, Jihad El-Eit, looks to increase the speed and efficiency of food preparation and delivery.
“For many, 2020 has been a year of unprecedented challenges,” El-Eit said. “For us, it was the year of reinvention. The high demand we have witnessed since the start of the year, with more than one million orders fulfilled by our existing brands, proves that it is now more important than ever for our customers to be able to enjoy the food they love, anywhere and at any time. We are making the ordering process much easier and quicker while allowing us to gather insights and create new experiences that satisfy different tastes at various price points.”
The investment comes at a time when the startup is set to increase their original, in-house brands to 10, up from the six they currently have: Man’oushe Street, The Good Bowl, Bak Bak Chicken, Wrapped, Fern El Balad and Hummus Brothers. The new concepts include SoDo Pizza and The Vegan Table, as well as noodle eatery, Susuru, and Seven Spisiz, which will take inspiration from Middle Easter kitchens.
The new concepts are also set to move the startup further into data-driven, digital transformation that will see its shift from individual dine-in restaurants to a network of 15 delivery and takeaway-based smart kitchens and brand residencies, kiosks and pop-up shops across Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah and Al Ain.
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