UAE Try-Vertise Ecommerce Platform Hamples Raises Pre-Seed Round

The global digital discovery industry is moving in tandem with the booming E-commerce space. Unlike e-commerce, the digital discovery space has not attracted the same level of attention, innovation or investment. The post-pandemic world has seen a boom in new product developments (NPDs) and a considerable shift in consumer habits. A UAE-based startup, Hamples, is gearing up to tackle the shifting needs of the space, hoping to transform the pre-purchase user journey and decrease buyer’s regret.

Founded in May 2021, Hamples or ‘Happy Samples’ is an e-commerce startup specialising in Free Sample & Mini-Trial packs aka ‘Try Before You Buy’. Despite being a relatively uncharted territory, this space is ripe for investment. The UAE-startup just secured an undisclosed pre-seed funding round led by Nama Ventures that will help kick start its operations and position it as the ultimate destination for users to discover and test new products.

Husband and wife duo Aditi & Guarav Oberoi founded Hamples as a launchpad for brands to Try-Vertise (trial-based advertising) and leverage the power of products as a marketing tool. The culmination of a 14-year entrepreneurial journey for the couple, Hamples is their first consumer-facing scalable venture and is set on disrupting traditional channels that generate trials as a means of driving revenues and fortifying long-term customer loyalty.