UAE-based Healtech Startup Smileneo Raises $2 Million Seed Investment

Smileneo, a UAE-based healthtech startup offering teeth-straightening using 3D printing technology, has raised $2 million in a seed funding round.

Smileneo’s mobile application allows partner clinics to provide personalized, on-demand treatment and oversight, and saves patients from having to make visits. By fully digitising the experience for patients, using end-to-end 3D technology and offering financing plans, Smileneo is able to expand their customer profiles while growing a network of partner clinics in the region. Smileneo is also priced around 65 per cent lower than traditional dental solutions and offers financing plans.

“Based on our research, 85 percent of people in the region could benefit from orthodontic treatments, but less than 1 per cent receive it each year,” said Dr. Jonathan Doerr, Founder and Chief Executive Officer of Smileneo. “Many of them don’t have access to quality orthodontic care that fits their budget and busy lifestyles.We’re digitising orthodontics to modernise and improve patient experiences while enhancing convenience and affordability. Our mission is to give everyone a straighter and brighter smile with less of the cost and hassle of traditional dental-office driven treatment."

The direct-to-consumer company’s financing comes in as the largest seed round raised by any dental cosmetic startup business in MENA, including anchor investments from several prominent international investors. The London-based Kingsway Capital, one of the region's largest investors, is leading the round alongside a fund led by OLX Group founders, José Marin and Fabrice Grinda.

Smileneo will use the funds to grow its team, expand operations, and enter new markets.