Cairo-Based Beltone Holding Launches AI Subsidiary Robin

Beltone Holding has officially launched Robin, a wholly owned subsidiary specialising in data science and artificial intelligence (AI). Based in Cairo, Robin aims to support enterprises and startups across Egypt and the wider MENA region by providing data-driven solutions that improve decision-making, performance, and long-term growth.

The launch is part of Beltone’s broader strategy to enable organisations to adapt to an increasingly complex business landscape through intelligent, scalable technologies. Robin offers a full suite of services, including Data & AI Advisory to help businesses structure and utilise their data, as well as Data and AI Implementation to embed tailored AI solutions into operations.

"Robin was founded on the belief that data is not just a support tool, but the foundation for driving impactful business growth. We've built a team of top-tier talent with diverse technical backgrounds, allowing us to design advanced, cross-sector solutions," Basma Rady, Chief Data Scientist at Beltone Holding and Managing Director of Robin, tells StartupScene. "We prioritise people over technology, because real transformation begins with the minds behind the innovation. Our goal is to turn data into decisions and decisions into real impact."

Beyond technical integration, Robin also focuses on upskilling teams through workshops and hands-on training programmes designed to equip decision-makers and staff with practical AI skills. The company’s growing portfolio of data products includes real-time monitoring tools, predictive insights, intelligent dashboards, and automated reporting systems.

By combining domain expertise with emerging technologies, Robin aims to bridge the gap between advanced analytics and practical applications across industries such as finance, logistics, and services.

Beltone Holding, listed on the Egyptian Stock Exchange (BTFH.CA), continues to expand its footprint in financial and non-banking services, and sees Robin as a key pillar in its vision to revolutionise the region’s financial and digital sectors.