Emergent & Ventum Tech Partner on AI Media Workflows in the GCC

Emergent, an AI-enhanced media production platform, has partnered with Ventum Tech to introduce intelligent, real-time creative workflows across the Middle East, as broadcasters and institutions across the region increase investment in data-led content and production efficiency. Under the agreement, Ventum Tech will serve as Emergent’s integration and distribution partner, focusing on broadcasters, government entities, and enterprise organisations across the GCC.

The collaboration brings together Emergent’s production technologies, including real-time virtual environments delivered through Pulsar VS and AI-driven graphics generated by Nova GFX, with Ventum Tech’s regional market knowledge, systems engineering capabilities, and established client base. The companies said the partnership responds to growing demand for faster, more cost-efficient workflows spanning broadcast graphics, virtual production, and real-time rendering.

A key element of the rollout is the permanent deployment of Emergent’s platform at the Ventum Tech Experience Center in Doha. The installation will showcase Emergent’s proprietary “Data In, Graphics Out” workflow, enabling live demonstrations of real-time broadcast graphics, data visualisation, and virtual environments for regional clients and partners.

Ventum Tech said the Experience Center will act as a hands-on environment for organisations exploring how AI can streamline production pipelines while maintaining creative control. For Emergent, the partnership marks a strategic expansion into a rapidly growing media technology market, where demand for real-time and AI-supported content continues to accelerate.

Both companies confirmed that joint commercial and technical initiatives are already underway, with the partnership taking effect immediately across Middle Eastern markets.