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Global Communications Specialist Kekst CNC Launches New Service for MENA Startups

The Publicis-owned company’s ‘Kekst CNC Rise’ service intends to help startups at all stages of growth.

The Middle East's thriving entrepreneurial ecosystem has landed on the radar of global communications consultancy firm, Kekst CNC, which is set to launch a new tailored service to the region’s startups: Kekst CNC Rise.

The Publicis-owned firm is targeting early stage seed stage startups, offering narrative workshops, proposition and differentiation studies, investor engagement strategies and pitch coaching.

“Inspired by innovation hubs, accelerators, enterprise funds and growing investor interest, the Middle East’s startup scene is alive and kicking, and disrupting traditional business paradigms,” Kekst CNC Middle East director, Mazar Masud, told PRovoke. “This is an exciting space to be in and we want to support entrepreneurs in telling their stories in an impactful way to help them achieve their growth ambitions and showcase their offerings to local and international investors.”

The move comes off the back of successful campaigns by the company, most notably for UAE proptech startup, Urban, with Kekst CNC’s partner in the Middle East, Ben Curson, adding: “We have combined a dedicated team with experience in the region’s start-up space with leading thinking to create a bespoke and winning formula for the Middle East’s burgeoning start-up and high-growth companies.”

Kekst CNC currently has MENA-located offices in Dubai and Abu Dhabi.

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