Talabat Acquires 100% of InstaShop to Expand Grocery & Retail in MENA

Kuwait-founded delivery platform Talabat has completed the acquisition of 100% of InstaShop’s share capital from Delivery Hero SE. As a result, InstaShop will operate as a wholly owned subsidiary within Talabat’s Grocery and Retail division.

The move strengthens Talabat’s position in the sector, expanding its partner network across the MENA region while integrating InstaShop’s capabilities into its broader platform.

Talabat’s Grocery and Retail division reported a pro forma Gross Merchandise Value (GMV) exceeding $2.5 billion in 2024, underscoring the segment’s growth. The acquisition, valued at $32 million, was fully funded through Talabat’s internal cash reserves. Integration efforts are currently underway to align operations and technology between the two platforms, with a focus on creating synergies in fleet management, cross-listing, and customer insights.

Founded in 2015 and headquartered in Dubai, InstaShop is a leading grocery and retail delivery platform in the UAE and Egypt. The service offers a range of products, including groceries, pharmacy items, beauty essentials, and personal care products. In 2024, InstaShop recorded a GMV of $631 million, reflecting a 16% increase from the previous year and accounting for 8% of Talabat’s GMV. Positive and improving EBITDA margins further highlight its strong financial performance and alignment with Talabat’s expansion strategy.