Medinat Misr Announces Corporate VC Fund For Real Estate Innovators

Salah Katamish, Senior Vice President of Strategy and Investments at Madinet Masr, took to the stage to unveil the company’s new corporate venture capital fund, which is set to deploy a significant sum of an undisclosed amount over the next five years into innovations that align with and extend their real estate business.

With a vertical mandate focused on anything that serves their core operations, Madinet Masr aims to drive economic growth in Egypt and expand these investments globally.

“We know we can’t do everything,” Katamish shared. “We just have the land. That’s why we form strategic alliances with the best mall operators, club operators, and innovators in the field.”

In a sector where change is slow, the company is actively embracing new ideas and partnerships, positioning real estate as a key hedge against inflation and a smart starting point for investment.