UAE-based Liplyn Launches AI Academy for Organisations Across MENA

UAE-based AI search company Liplyn has launched Liplyn Academy, a training platform designed to help organisations across the Middle East adapt to the growing role of artificial intelligence in search and digital discovery.

The academy offers programmes in AI Visibility, Vibe Coding and Agentic AI, delivered through online courses and in-person sessions at Liplyn's Dubai office in One JLT. The initiative is aimed at businesses and organisations seeking to improve how they are discovered and represented across AI-powered platforms.

According to Luke Liplijn, Founder of Liplyn, the shift from traditional search engines to AI assistants is transforming how users find information, products and services. As AI systems increasingly summarise information and recommend brands, organisations will need to focus on building credibility and ensuring they are recognised as trusted sources rather than simply improving search rankings.

Liplyn said the academy includes practical workshops tailored to participants' brands, content strategies and target markets, while also addressing emerging issues such as AI visibility policies and opt-out mechanisms available through some AI providers.

The launch forms part of the Liplyn Group's broader strategy spanning AI search, automation, education and digital publishing. Alongside the academy, the group operates an AI search and consultancy business and a digital publishing network that reaches more than 4 million people each month.