"We’re thrilled to be leading the way to becoming the first merchant-centric, value driven ecosystem in the region enabling merchants to maximise their benefits and returns on investment," says CEO Zeid Husban.
Amman-based POSRocket, the cloud based point of sale platform, announces the release of its developer portal and its marketplace, positioning the startup as the first application programme interface (API) platform in the MENA region.
“We’ve built our business to serve merchants as a platform rather than a service. We’re thrilled to be leading the way to becoming the first merchant-centric, value driven ecosystem in the region enabling merchants to maximise their benefits and returns on investment," says CEO Zeid Husban. Since establishment in 2016, POSRocket has had the vision to be the end-to-end merchant-centric solution that seamlessly supports clients and enables them to optimise their operations well beyond the point of sale. To do that, they launched their developer portal which will allow developers to build and integrate their apps on top of POSRocket’s cloud-based point-of-sale platform.
From within their dashboard at POSRocket, merchants will have access to Market Space, which offers a myriad of applications that are already integrated with their POS. Each app will have its own rating and reviews from other business owners, in an App Store model. The marketplace already includes loyalty programmes, e-commerce, delivery applications, accounting, HR, and payment solutions.
Developers and third-party solutions will be able to build their apps on the platform, and release them - fully integrated - on the POSRocket Market Space. Possibilities are endless, developers can build apps for everything from operation automation (accounting, HR), to bridging (payments, logistics), and to customer acquisition and retention (loyalty, promotions, online ordering, e-commerce) that merchants can access.
Coming from a history in online ordering, Husban’s previous business ifood.jo could not leverage an integration with the point of sale, later becoming an inspiration for an open platform. “Looking back at the ifood experience, cashiers had to receive our orders over bulky printers and punch them in,” says Husban, referring to the costly, error prone and non-streamlined process. “It was a losing game, we could not integrate with a single POS.”
There is a great deal of complexity in managing a merchant’s business successfully. POSRocket deploys products to facilitate and automate all aspects of managing the business, beginning from the point of sale and throughout the merchant value chain. “Our secure public API allows third party developers to leverage POSRocket’s deep experience in managing workflows on the merchant side. The app developer does not have to worry about all the complexities. You can quickly bring out innovative new applications producing value for the merchants and their customers,” says POSRocket VP of Engineering, Michael Motta.
Looking at the future, Business Development Director, Wadi Hawi affirms the major role the company will play in accelerating the retail-tech ecosystem in MENA, “We are the point of sale platform of the region. To build impact, we need to go beyond the point of sale, and to provide a platform for those who are adding more value through their innovations”.
Developers and integrators can now register with the BETA release of Launchpad API via this link.
Main Image courtesy of POSRocket.
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