Keep Converting Raises $2 Million to Personalise E-Commerce Pages

UAE-based AI-native e-commerce startup Keep Converting has raised $2 million in a pre-seed round led by Nuwa Capital and COTU Ventures as it exits stealth.

Founded in 2025 by Mohammad Mougi and Manuel Prinz, the company builds personalised product pages in real time based on how a shopper arrives at a site and what they appear to be looking for, rather than serving every visitor the same layout and content.

The platform integrates with Shopify, WooCommerce, Adobe Commerce, Zid and Salla, with customers across the United States, Europe and the Gulf. Keep Converting says setup takes around 10 minutes, with most brands seeing measurable conversion improvements within two weeks.

The company operates on either a results-based or subscription pricing model, and plans to use the new funding to onboard more merchants and expand the engineering team behind the platform.

The raise comes as more online shopping journeys begin through AI-assisted discovery, search and other external channels, increasing pressure on merchants to make landing and product pages more responsive to different shopper intent.