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Martix Announces $300k in Investments in 2021

Founded by Subhi Sallam in 2018, Martix nurtures and builds upon Jordan’s prominent culture of community shopping by allowing local merchants to smoothly transition online.

Jordan’s Innovative Startups and SMEs Fund (ISSF) has announced a direct investment of $150,000 into Jordan-based e-commerce platform, Martix. The news came off the back of this year’s prior investment into the online marketplace by UAE’s Select Ventures Holdings that had totaled up another $150,000, making Martix the recipients of $300,000 in investments in 2021.


“With services rapidly shifting online, we are placing special emphasis on supporting digital companies that not only possess high growth potential, but also help give rise to Jordan as a regional hub for innovation and entrepreneurship,” said ISSF CEO Laith Al Qasem. “By deploying the latest technologies to cater to the evolving e-commerce needs of merchants and consumers alike, Martix serves as a prime example of local entrepreneurial success, and we eagerly look forward to seeing how our investment will contribute to the platform’s development during the upcoming period.”


Founded by Subhi Sallam in 2018, Martix nurtures and builds upon Jordan’s prominent culture of community shopping by allowing local merchants to smoothly transition online whilst presenting 300,000 consumers with a seamless shopping experience, giving them the ability to make purchases from up to 400 local merchants via one shopping cart. The e-commerce platform also lends logistics and digital payment solutions, as well as access to last-mile service providers connected to the platform, for both sellers and consumers.




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