UAE's E-Commerce Marketplace Tradeling Partners with China's JD.com

UAE-based business-to-business (B2B) e-commerce marketplace, Tradeling, has signed a partnership agreement with Chinese e-commerce giant JD.com. Focused on expanding transactions in the MENA region, the collaboration will allow MENA businesses to engage in China’s fast-growing e-commerce market, a notable boost in advancing the region’s B2B ecosystem.

The agreement stipulates that Tradeling will list brands and products from JD.com on its wholesale platform, giving MENA customers access to millions of high-quality Chinese brands, whereas JD.com will provide opportunities for Tradeling to integrate and use JD.com’s logistic and warehouse capabilities to secure a fast delivery experience.

"Tradeling is a Dubai-born company that is committed to driving significant value for MENA business buyers,” Mohammed Al Zarooni, Director General of Dubai Airport Freezone Authority (DAFZA), said. “It is the future of online B2B commerce, a borderless, contactless world of trade. China is an important global market that we have had long-standing business relationships. This partnership with JD.com will provide access to a key trade route to further enhance the buying power of regional buyers through highly competitive rates."

The two entities will explore ways to promote and educate entrepreneurs about entering the rich e-commerce industry in order to support the SMEs in the region, while also boosting private label opportunities, as part of another service offered on Tradeling.com designed to further encourage entrepreneurial activity.