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Omani IoT Startup eMushrif Raises $2.3 Million in Series A Funding

The startup is set to explore expansion into other markets and verticals across MENA.

Omani IoT systems specialist, eMushrif, has announced that it has raised a Series A funding round of $2.3 million, as it looks to expand into different markets and verticals. Led by IDO Investments, the round was also participated in by Phaze Ventures, Jasoor Ventures, Dtec Ventures, Myrad Holding, and other angel investors.

Founded in 2016 by Adnan Al Shuaili, Awadh Al Shukaili and Issa Al Shuaili, eMushrif first landed on radars for unique IoT systems that essentially turned school buses into smart buses that enable automatic attendance checks. Currently operating in Oman and Kuwait, the startup has also built commuting management solutions in other markets.

This year, however, in response to COVID-19, eMushrif produced IoT wearables for the Omani government, used by people in isolation. The system gives the user access to a mobile app and various dashboards for quarantine compliance monitoring, implementing AI and crowd GPS technologies. The startup also adapted the IoT and edge-AI used in the school bus smart attendance system for posr-COVID-19 work environments. 

In addition to regional expansion, the funds will also be channeled  into product development.

“With our current fundraise, we can continue to serve thousands of parents and save lives on school buses and regain parents’ trust in school transportation,” said Adnan Al Shuaili, who also serves as eMushrif’s CEO. “We are also revolutionising commuting services in other verticals such as oil and gas by providing intelligent commuting management systems and ensuring the safety of the community by implementing COVID-19 quarantine compliance.”




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