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Palestinian Lingerie Ecommerce Startup Raises Six-Figure Investment

The startup that launched the first ever bra size calculator in Arabic is poised for big expansion plans on several fronts as it looks to grow its brand in KSA and the GCC.

Palestinian ecommerce startup, Kenz, has announced that it has taises a six-figure Pre-Series A funding round that it will use to drive the expansion of its operations in KSA. Lead by Ibtikar Fund, the investment also included participation from the Arab Palestine Investment Company (APIC) and other Palestinian, Saudi, and American angel investors.

Founded in 2017 by Christina Ganim and Nicola Cuoco, Kenz specialises in lingerie and intimate wear, and was hailed for its launch of the first bra and shapewear size calculator in Arabic. With an estimated 80% of women wearing incorrect bra sizes, Kenz aims to address this challenge head-on and aims to make fit-information and high quality products available to all across the GCC.

In addition to expanding operations in KSA, the investment will also be channeled into expanding its teams in both Palestine and KSA - 80% of which are women - while also expanding its product selection and technology.

“Kenz is thrilled to have APIC’s participation in the round and will leverage their distribution and retail experience in Kenz’s key market, Saudi Arabia,” said co-founder, Ganim, who also serves as CEO. “Our new investors offer operational and marketing expertise that enables Kenz to grow to the next level and bring us to a position where we can scale rapidly. The team is excited and ready to simplify the process of finding the right fit, with our proprietary fit tools, excellent customer service, and finely curated lingerie.”




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