Suplyd Raises $2M to Expand Restaurant Procurement Services in Egypt

Egyptian startup Suplyd, a digital procurement platform serving restaurants, has raised $2 million in a pre-Series A funding round. The round was led by 4DX Ventures, Camel Ventures, and Plus VC, with participation from Seedstars and existing investors.

Founded in 2022, Suplyd helps small and medium-sized restaurants manage procurement more efficiently by directly connecting them with suppliers and streamlining order management. The platform is designed to address major inefficiencies in Egypt’s $10 billion HORECA (hotel, restaurant, and catering) supply chain, including fragmented sourcing, unreliable deliveries, and lack of price transparency.

Since raising $1.6 million in pre-seed funding in 2022, Suplyd has expanded significantly, growing nearly 20-fold in both the number of restaurants served and the value of goods delivered. The company now serves over 5,000 restaurants and continues to develop new backend operational tools tailored for F&B operators.

“Suplyd has become a key enabler in the digital transformation of Egypt’s F&B sector, turning a once-fragmented procurement process into a streamlined, tech-driven solution," Hasan Haider, Founder and Managing Partner at Plus VC, said.

The new round of funding will support Suplyd’s plans to enhance its procurement platform, develop new service verticals, and expand into underserved areas across Egypt. The startup offers restaurants access to hundreds of products through a single digital interface, replacing daily fragmented orders with a consolidated procurement system.

Suplyd also provides real-time analytics and procurement insights, aiming to help businesses reduce waste, lower costs, and improve predictability in their supply chains.