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UAE B2B Food Marketplace Supy Secures $1.5 Million Pre-Seed Round

Supy offers a solution to the fragmented ordering process between restaurants and suppliers with their digital platform centralizing all streams of communication on the app.

UAE-based B2B food marketplace, Supy has secured $1.5 million in a Pre-Seed round co-led by COTU Ventures and US-based Valia Ventures, the latter’s first investment in a MENA startup. 

Supy offers a solution to what it sees as a fragmented ordering process between restaurants and suppliers, with their digital platform centralising all streams of communication on the app. Restaurants can streamline and organize their ordering process, track real time analytics and benefit from insights pertaining to procurement. This digital trail will optimize the process between suppliers and restaurants, saving money and reducing waste.  

Ibrahim Bou Ncoula, Co-Founder and CTO of Supy, said: "In my past years, I’ve built several services out of the UAE for the region. I became drawn to solving complex problems that simplify people's lives. With Supy, the opportunity to create an impact is enormous. Procurement in f&b is inefficient and unsustainable. We aim to build seamless, world-class integrated software to transform this industry into scalable, efficient, and sustainable."

Supy was co-founded in January 2021 by seasoned entrepreneurs CEO Dani El-Zein, former COO of Quiqup and CTO Ibrahim Bou Ncoula, former Senior Engineer at Careem. Since its launch, the startup has grown rapidly and serves more than 1000 restaurants and suppliers across the UAE including brands like Tashas Group, Pinza, Akiba Dori, One Life DXB, and Popeyes.




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