Global Streaming Platform Myco Expands Into Egypt

Myco, a global streaming platform based out of Dubai, is expanding into Egypt as part of its Myco Arabia campaign, following the streaming platform’s expansion into Pakistan.

Myco offers a “watch and earn” model, a free-to-use system that incentivizes its viewers with more content through engagement. The platform claims to offer over 10,000 hours of Arabic content across films, series and podcasts.

“Egypt is not just a market for us - it’s a cultural powerhouse that has shaped storytelling in the Arab world,” Tariq Jaser, Co-founder of Myco, said. “Establishing Myco Arabia in Cairo is a pivotal moment in our journey. Our goal is to empower creators, redefine content consumption, and build a streaming ecosystem that extends beyond Egypt into UAE, KSA, and beyond.”

In August 2024, Myco secured the first half of its Series A funding, raising $10 million from key investors, including Daman Investments, Aptos Labs, and Mocha Ventures, pushing its post-money valuation to $80 million.