Luma AI to Open Riyadh Office to Support Arabic-Native AI Development

US-based frontier artificial intelligence company Luma AI will open a dedicated office in Riyadh to accelerate HUMAIN Create, expand regional partnerships and support Arabic-native AI development.

The Riyadh base will support the company’s collaboration with HUMAIN on what is described as the world’s first Saudi-built, Arabic-native foundation model. The model will be deployed through HUMAIN Create, the initiative’s generative AI platform.

Luma AI stated that the new office will function as a regional hub for client engagement, partnerships and advanced AI development. The company plans to hire locally across engineering, go-to-market, and forward-deployed creative and technical roles.

Tareq Amin, CEO of HUMAIN, described the expansion as a step forward in accelerating Arabic-native and culturally fluent AI systems for creators and brands. He noted that the collaboration is supported by frontier compute infrastructure through Project Halo, a planned 2GW AI supercluster under development in Saudi Arabia, which is expected to provide large-scale training and inference capacity for generative AI applications.

Under a separate agreement, Luma AI will also serve as the preferred generative AI technology partner for Publicis Groupe Middle East across the region. Publicis intends to integrate Luma’s generative video and multimodal AI tools into its creative and production workflows to support faster and more localised campaign development.