Warner Bros. Invests $57M in OSN to Expand Middle East Streaming
The deal strengthens local content production and Warner Bros.' regional presence.
Warner Bros. Discovery is set to acquire a minority stake in OSN Streaming Ltd., a Dubai-based streaming service, in a deal valued at $57 million. The investment will grant Warner Bros. approximately one-third ownership of the company, with the transaction occurring in stages pending regulatory approval.
OSN Streaming offers a mix of global and regional television series and films, positioning itself as a key player in the Middle East’s competitive digital entertainment landscape. As part of the agreement, Warner Bros. will contribute to locally-produced content and explore opportunities for content expansion, reinforcing its presence in the region.
This partnership builds on Warner Bros.' existing collaborations with OSN, which has held an exclusive licensing deal for HBO content in the region since 2022 and retains exclusive regional rights to the Warner Bros. film catalog. With growing disposable incomes and a young, tech-savvy population, the Middle East has emerged as a lucrative market for streaming services. OSN faces competition from major global platforms like Netflix and Amazon, as well as regional services such as Starzplay and MBC Group.
Other than streaming, OSN maintains a majority stake in Anghami Inc., a regional music streaming service. Warner Bros. has previously pursued strategic investments in the region, including acquiring Turkey’s BluTV in 2023 after an initial stake in 2021.
