e& Enterprise & Microsoft Partner to Accelerate AI Adoption in MENAT

e& enterprise, the digital transformation arm of technology group e&, has expanded its strategic collaboration with Microsoft to accelerate artificial intelligence (AI) and data analytics adoption across industries in the Middle East, North Africa, and Türkiye (MENAT) region. The partnership will target key markets including the UAE, Saudi Arabia, Egypt, Türkiye and Qatar.

As part of the partnership, the two companies will co-develop and deploy scalable AI solutions tailored to the needs of specific sectors such as government, telecom, education, banking, and retail. The initiative is designed to support organisations in adapting to growing digital demands by optimising operations, improving customer experience, and advancing innovation through real-time analytics and AI-driven insights.

The alliance leverages Microsoft’s Azure ecosystem—including Azure Machine Learning, Azure OpenAI, Power BI, and Azure Synapse Analytics—alongside e& enterprise’s hybrid cloud solutions and advisory services. Together, these tools will allow businesses to automate workflows, personalise services, manage large datasets, and integrate data visualisation and predictive models into day-to-day operations.

To ensure data privacy and ethical use of AI, the partnership will implement Microsoft’s Responsible AI standards along with e& enterprise’s internal governance frameworks. The companies also plan to support organisations through the full transition process by offering cloud migration services, managed security, and AI implementation roadmaps tailored to local markets.