Bahrain Shopping App Siin Raises $3M to Scale Live Commerce Platform
Backed by regional investors, the platform is scaling live-stream shopping and targeting deeper engagement in social commerce.
Bahrain-founded live commerce platform Siin has secured new funding, bringing its total capital raised to $3 million as it expands its presence across the GCC.
The round was led by VentureSouq and Shift Group, with participation from Plus VC, Oqal, and regional investors.
Founded in 2024, the platform enables users to buy and sell products through live-streamed shopping experiences, combining real-time interaction with marketplace transactions. It currently operates across Saudi Arabia, the UAE, Kuwait, Bahrain, Qatar, and Oman.
The company focuses on interactive, live commerce formats that incorporate real-time engagement and gamified features. According to the founders, the model is designed to reflect existing buying behaviours in the region, where commerce is often shaped by social interaction and trust.
Since launch, the platform has facilitated the sale of hundreds of thousands of items and recorded tens of thousands of hours of live streaming. The company said these metrics point to growing user engagement and marketplace activity as it scales.
The business is backed by Hub71 and InspireU, supporting its development and regional growth.
The newly raised capital will be used to expand operations, grow its seller base, and further develop the platform’s infrastructure as it targets continued growth in the social commerce sector.
