Bluworks Raises $1M Seed to Accelerate MENA Expansion
Cairo-based HRtech startup bluworks has secured a $1 million seed round to deepen its presence in Egypt’s SME market and expand across MENA.
Egypt-based HRtech startup bluworks has raised $1 million in a seed funding round led by A15, Enza Capital, Beltone Venture Capital and Acasia Ventures, alongside strategic angel investors.
Founded in 2022 by Hussein Wahdan and Farah Osman, bluworks provides workforce management tools for blue-collar employees, covering scheduling, attendance, payroll, real-time salary disbursement and compliance tailored to Egyptian regulations.
“Labour is the backbone of African economies, yet remains underserved by technology,” Abdelrahman Hassan, Principal at Enza Capital, told StartupScene. “bluworks is transforming how millions of frontline workers are paid, managed, and empowered. By focusing on this segment, bluworks unlocks new economic productivity and drives financial inclusion across Egypt and beyond. With strong traction, a stellar team, and a vast market opportunity, bluworks is poised to become the platform of choice for employers and employees alike.”
bluworks' focus aligns with the growing digitisation needs of SMEs across the region, particularly in industries with significant blue-collar workforces where traditional HR processes often lack efficiency and transparency. The company previously closed a $1 million pre-seed round led by Khawarizmi Ventures, with participation from Camel Ventures, Acasia Ventures and other angel investors.
“We've known the bluworks team for a few years and have been consistently impressed by their focus and execution,” said Bassem Raafat, Principal at A15. “Blue-collar workforce management is a massive yet overlooked segment, still dependent on pen and paper, spreadsheets, or outdated software. bluworks is changing that with a high-engagement platform that streamlines shift management, attendance, payroll, and more, while creating a powerful entry point into a large, hard-to-reach segment that represents the majority of of the working population in our markets.”
The fresh capital will be used to deepen market penetration in Egypt’s SME sector, forge strategic partnerships to add services and expand regionally across the MENA region.
