Cairo-based Foodtech Startup Ordera Scores Six-Figure Seed Funding

Cairo-born Ordera, an app that’s specialised in eliminating queues by streamlining the ordering and pick-up process in a variety of F&B venues, has just closed a six-figure seed funding round led by Alexandria Angels and Saudi’s DAAL VC, along with participation from AUC Angels.

Ordera is an Egyptian app that seeks to streamline take away from food and coffee outlets, rendering unnecessary queues as bygone annoyances. The app’s philosophy is simple: you place your order through the platform, the selected branch prepares your meal/drink, and you just pop in to the branch for immediate pickup. You can also request for the order to be delivered straight to your car, similar to a drive-through.

"Ordera is revolutionizing the food takeout industry. They have a great product that is much needed by customers, backed by a passionate & dedicated team. Their business continues to grow and expand rapidly and firmly, and we're proud to have them among our portfolio companies" said Tarek ElKady, Founder & Chairman of Alexandria Business Angel Network.

The app has seen great exponential growth since its launch last September, and then again during post-COVID life as the appetite for tech-enabled, contactless solutions grew, both for investors and users. “Before Corona, the set of challenges we had to face were mostly introducing Egyptian users to the service. People would often see it as this added luxury rather than an efficient tool to your day,” Noha Bassiouny, founder and CCO of Ordera told StartupScene in July.  “Then came COVID, and it was an entirely new narrative that kind-of worked in our favour. When the turbulence started to stabilise, and the F&B industry had started to better grasp the situation, our usage grew tenfold.” 

Ordera has so far struck deals and signed on more than 150 venues, and aims to pour the fresh funds into developing the app further and expanding to more cities soon.