The startup will use the funds to upscale their cloud-based tech platform and expand throughout the region.
ZIWO, a Service as a Software (SaaS) contact centre startup announces the successful closing of a Series A funding round led by growth equity investor Wamda Capital, with additional participation from DTEC Ventures and other regional investors. The startup will use the finances to further develop their technology and expand in the Gulf countries as well as India, Africa and other selected markets in Europe.
“The cost of bad customer experience for companies is staggering, $82 billion per year in the US alone. We want to help companies to simply talk to their clients, not only through the telephone but via any channel, and to help them understand in real-time how they can serve them much better,” says Renaud de Gonfreville, CEO of ZIWO.
Established and launched in 2016, Dubai’s ZIWO has been rapidly increasing its client base, mostly in retail, finance, real estate and B-to-C industries. Most companies in the Middle East have an international growth prospect and the platform’s cloud-based service provides the flexibility to locate and recruit teams anywhere that is convenient to them.
ZIWO’s business strategy enables companies to instantly deploy their customer care and sales teams. With the local partnerships that the startup gained, ZIWO also provides virtual access points in any country in the world, allowing companies to branch out and reach new markets quickly.
“Wamda Capital’s investment thesis is driven by a growing demand for maximum flexibility of resources in business and a changing tech landscape, which make cloud-based solutions the winning model in the space. This puts ZIWO at a prime position as the market moves away from on-ground based solutions to cloud-based services. We’re excited to join the ZIWO on their journey and are confident their technology will rapidly become the MENA’s premiere cross-channel contact centre provider,” says Sarah Abu Risheh, Investment Principal at Wamda Capital, who will also be joining ZIWO’s board of directors.
With its unique API architecture, ZIWO integrates with any customer relationship management system or app in no time, as part of the startup’s “one platform – one client” strategy, allowing deployments in any cloud provider or region in the world.
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