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UAE-Based Gym Wear Brand SQUATWOLF Secures $30 Million Investment

The investment from ASCA Capital Limited will enable SQUATWOLF to expand its omni-channel presence and develop its product line.

Dubai-based SQUATWOLF, a premium gymwear brand, has received a minority investment from ASCA Capital Limited, a private equity asset manager based in DIFC. The investment will enable SQUATWOLF to expand its omni-channel presence, develop its product line, enhance its customer engagement, and strengthen its internal capabilities. ASCA Capital will be able to invest up to $30 million over time, with a significant proportion being invested in the first 12 months to support the brand's expansion initiatives.

Since its founding in 2016, SQUATWOLF has become a leading premium gym wear brand, offering high-quality gym wear for both men and women. The brand's innovative designs have won acclaim for their combination of function, style, and comfort, making SQUATWOLF a popular choice in more than 120 countries worldwide. The investment by ASCA Capital is the latest in a series of milestones for the brand's rapid growth trajectory.

"We're thrilled to be partnering with SQUATWOLF and supporting the growth of this innovative and premium gymwear brand," Niels Stidsen, Partner at ASCA Capital, tells StartupScene.

"SQUATWOLF has already achieved impressive success, and we believe that our investment will help the company to unlock even greater potential,” Tom Hodgson, Partner at ASCA Capital, adds.

Disrupt.com, an early investor in SQUATWOLF, will remain as shareholders and continue to support the business.

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