Beyond ONE Expands to Riyadh and Dubai with Sustainable Workspaces

Beyond ONE, the digital services provider behind Virgin Mobile in the Middle East and Latin America, has marked its latest expansion with new workspaces in Riyadh and Dubai that merge sustainability with a sense of place.
In Dubai, the headquarters takes shape as a 'home away from home', with the layout shifting easily between collaborative corners and quieter zones, while natural materials, ergonomic features and energy-saving systems run through the design. Light pours into the rooms, softened by plants and biophilic elements that give the interior a calmer rhythm. The space has drawn recognition for its wellness-focused approach, balancing productivity with a reduced ecological footprint.
The Riyadh office, by contrast, is grounded in local textures and landscapes. Serving as the base for Virgin Mobile KSA, FRiENDi Mobile, and FRiENDi Pay, it gathers 480 employees under one roof, with a workforce that is 85 percent Saudi and 35 percent women. Described as a 'tranquil office sanctuary', the design leans on neutral palettes, natural woods, and gardens that blur the edges between indoors and outdoors. Locally sourced materials and native plants root the space in its surroundings, while smart energy systems reinforce its sustainable aims.