Paymob & SIDEUP Partner to Create Unified Payment & Shipping Ecosystem

Electronic payments specialist, Paymob, has partnered with SIDEUP,  a platform that connects local and international shipping companies with online stores, to introduce advanced digital payment channels and flexible instalment options for SIDEUP customers.

The agreement enables SIDEUP customers to access an integrated package of secure, advanced electronic payment solutions alongside instalment options designed to enhance consumers’ purchasing power, increase conversion rates, improve user experience, and expand the customer base in Egypt and the wider region.

“Our partnership with Paymob reflects our ongoing commitment to providing innovative and comprehensive solutions to more than 3,000 online stores we currently serve,” said Waleed Rashed, CEO of SIDEUP, which was founded in 2019. “By facilitating electronic payment options and integrating new solutions, we continue to support small and medium-sized businesses to enable them to grow and succeed in the accelerating e-commerce market in the region."

SIDEUP aggregates more than 25 shipping companies including Aramex, J&T, DHL, iMile and SPL, offering integrated e-commerce solutions spanning shipping, digital payment, operations management, warehousing, fulfilment, consulting and cash-on-delivery. The company expanded to Saudi Arabia in 2022 and moved its headquarters to Riyadh in March 2023, and has received investments from 500 Startups, Launch Africa VC, Alex Angels and RAI Angels.

Founded in 2015 by Islam Shawky, Alain El Hajj and Mostafa Menessy, Paymob operates a multi-channel gateway offering more than 60 payment methods to over 390,000 small and medium-sized merchants across the Middle East, North Africa and Pakistan, and employs 1,400 people. It launched in Pakistan in 2021, entered the United Arab Emirates in 2022 and opened a Riyadh office in April 2023. That move into Saudi Arabia came after it obtained a licence as an Electronic Payment Gateway Technical Service Provider from Saudi Payments. The company is backed by investors including PayPal Ventures, Kora Capital, Clay Point Capital, Global Ventures, FMO, A15, British International Investment, Helios Digital Ventures and Nclude.

The partnership with SIDEUP comes as part of Paymob’s strategy to expand the integrated payment solutions ecosystem for the e-commerce sector in Egypt and the wider region.