Reem Finance Rebrands as Reem Bank in First UAE Licence Transition
The transition introduces a digital-first banking model focused on fintech partnerships, embedded finance, and expanded customer access.
An Abu Dhabi-based finance company has transitioned into a bank following regulatory approval, with Reem Finance becoming Reem Bank after receiving a community banking licence from the Central Bank of the UAE. The company stated that it is the first finance firm in the UAE to upgrade to this type of licence. Reem Bank operates under Judan Financial Holding, part of International Holding Company.
The bank outlined a model centred on digital infrastructure and partnerships, including support for fintech companies and digital wallets through embedded finance and Banking-as-a-Service systems. It also introduced a fully digital credit process and a framework that incorporates community input into product development.
Leadership changes accompanied the transition, with Sara Al Binali appointed as Chief Executive Officer. She previously held senior roles at First Abu Dhabi Bank, where she led corporate, commercial, and international banking operations. Seraj Tariq Faidi, former CEO of Reem Finance, is set to take on the role of Deputy CEO of Reem Bank, subject to regulatory formalisation.
“Our commitment is straightforward: to build a bank that earns its place in people’s lives by being simple, deeply trusted, and forward-looking,” Al Binali said.
The transition follows a period of expansion that saw the company reach nearly 300,000 customers through partnerships and ecosystem-based services.
