Dubai-Based Proptech Seraya Closes $1.8 Million Seed Round

Seraya, a Dubai‑based hospitality startup offering design‑led, fully serviced short‑term apartments, has closed a $1.8 million seed funding round - a blend of equity and debt financing - bringing its total raised to $2.15 million. The round was led by a prominent Saudi family office alongside German family office DLL, with participation from strategic angel investors. Founded in October 2024 by Pepijn Haima and Ibrahim Shami, Seraya has maintained over 92% occupancy. Its portfolio currently includes premium apartments in Downtown Dubai, Business Bay and Marina. Seraya’s business model relies on securing long‑term leases (five years or more), renovating and furnishing units in‑house, and managing all aspects of the guest experience. This vertically integrated approach has enabled operational and quality control across its properties. The company is expanding rapidly, adding roughly one apartment per week and aims to reach 50 units by end‑2025, including launches in Palm Jumeirah, Dubai Creek and select villa communities.