The startup connects MENA shoppers with luxury brands and retailers that are otherwise unavailable to the region.
Dubai-based mobile fashion and lifestyle platform, THE LIST, has secured a Bridge funding round from Nervora, a media company known for being the mother company of publications such as Vogue Arabia and WIRED Middle East.
The funding comes ahead of a Series A funding round, with founder and CEO, Andreas Skorski, looking to expand the startup’s tech platform and develop its services.
“The vision for THE LIST has always been to provide immediate access to the best, highly coveted, unique, rare, and hard-to-get fashion and lifestyle products,” he said. “We welcome Nervora’s expertise and vast experience in creating the most premier digital content and experiences and are thrilled to have their guidance, thereby further strengthening our offering and establishing our brand in the region.”
Founded in 2016, THE LIST aims to digitally connect customers with luxury brands and retailers worldwide, providing an easy way for these retailers to enter into the Middle East market and, in turn, allowing customers to purchase items that are otherwise unavailable to the region’s shoppers. Using an omnichannel business model, THE LIST carries out the whole payment and fulfillment process, and onboarding retailers onto the startup’s platforms has proven to be a much faster process than traditional online retail.
"THE LIST has raised $2.4M in previous rounds of funding, and technology investment has been a fundamental driver in the company’s recent growth,” Skorski added. “An asset-light model combined with intelligent technology is the heart that drives THE LIST, and that allows us to operate in a very competitive, demanding market highly efficiently and fast with a lean set up."
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