KSA-based startup, Foodics, has announced that it is set to expand into one of the region’s largest markets, Egypt. Already a success in Saudi Arabia and UAE, this new expansion was made possible by the tech startup's $4 million Series A round in 2017.

Founded in 2014 by Khobar-based entrepreneurs, Ahmad Al-Zaini and Musab Al-Othmani, Foodics enables restaurants and F&B businesses to undertake a number of different tasks - including managing schedules, sales, inventory and timesheets - with an iPad-based POS system.

The startup took part in the 2015 Badir Technology Incubator and was named as one of the 50 most promising startups in Saudi Arabia by Forbes. Al-Zaini and  Al-Othmani will first focus focus on its SaaS platform and hardware in Egypt, with a view to launching a new product, Foodics NOW.

“Our objective is to continue to accelerate the F&B and retail end to end digitisation across the region and beyond,” Al-Zaini said. “As our proprietary technologies continue to add value and facilitate the growth of the industry, we are confident that our latest market entry into Egypt will be a tremendous success.”