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Egypt’s Glamera Launches Management System for Beauty Businesses

The app, which allows users to book appointments with beauty service providers, has diverted its gaze to what it sees as a need for formal, tech-powered management systems in the industry.

Since its launch in 2019, Egyptian startup, Glamera, has gathered tens of thousands of users and onboarded hundreds of beauty service providers, allowing the former to book appointments at the tap of a few buttons on its app.

For its latest big move, however, the platform has diverted its gaze to the industry with the launch of a new B2B SaaS system for managing beauty salons, gyms and spas, one that co-founders, Mohamed Hassan, Omar Fathy and Zafer Al Shehri, sees as a potential game-changer in a local industry that has been crying out for easy-to-use, automated management systems.

“After noticing the market needs in the MENA region and through two years of market researching, Glamera came out with its complementary SaaS system to manage all operational process inside beauty salons and other providers, so the whole process from booking the service till finishing it and the issuance of the invoice, will be managed by Glamera and Glamera Business,” read a statement by the startup.

Through Glamera Business, service providers can handle booking, finance, clients data, marketing, human resources, invoice issuance and warehousing, while receiving up to 100 annual performance reports.

The product has thus far handled something in the region of 50,000 transactions, according to the startup, marking another milestone for the co-founders. After initially launching in Cairo and Alexandria, Glamera began Saudi Arabian expansion plans in January 2020 via Riyadh, and raised a six-figure investment from Saudi’s Dual Gate Investment Holding in August of the same year - it’s second from the Kingdom, following September 2019’s $250K raise.

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