Saudi Logistics Firm Salasa Raises $30M to Expand AI Infrastructure

Saudi Arabia-based e-commerce logistics provider Salasa has announced the close of its $30 million Series B round, led by Artal Capital. The funding will fuel the company’s efforts to scale its domestic operations, strengthen cross-border shipping infrastructure, and embed AI across its logistics platform.

Founded in 2017 and headquartered in Riyadh, Salasa provides end-to-end fulfilment services including warehousing, last-mile delivery, bonded zones, inventory management, and international shipping. The company plans to use the new investment to expand its network of dark stores and bonded zones across Saudi Arabia and the GCC, while enhancing AI-driven capabilities to optimise planning, inventory, and fulfilment.

"We're embedding AI across planning, inventory, and fulfillment to create predictive, self-optimizing logistics," said Hasan Alhazmi, Co-Founder and CBO of Salasa. "This boosts speed, accuracy, and efficiency for merchants, while our cross-border expansion and bonded zone operations open access to new markets regionally and beyond."

The company currently works with over 1,000 merchants, including Noon, Amazon, Cenomi, Boutiqaat, Sharaf DG, and Alothaim Retail. It has fulfilled over 50 million products to date and offers integrations with platforms such as Shopify, Amazon, ZID, Salla, and Trendyol. Its partner network includes more than 40 logistics carriers, including Aramex, DHL, and Saudi Post.