Flend Raises $3 Million to Expand Embedded SME Finance in Egypt

Flend, Egypt’s first fully digital and FRA-regulated SME financing platform, has raised $3 million in a seed funding round to support its embedded finance offering for SMEs in Egypt. The round was led by Egypt Ventures and included participation from several regional investors including Camel Ventures, Sukna Ventures, Plus VC, and Banque Misr.

 “We’re proud to be backed by some of the most experienced and forward-looking investors and institutions in the region,” said Ahmed Zaki, Co-Founder and CEO of Flend. “This funding round allows us to deliver financing where SMEs actually do business — embedded directly into the platforms and sectors that drive Egypt’s productive economy.”

Flend’s platform allows B2B platforms to integrate financing services directly into their existing operations, enabling merchants and sellers to access credit without leaving the ecosystem they already use. The startup aims to simplify working capital access for SMEs by providing tailored lending through data-driven credit assessments.

With the new funding, Flend plans to expand its network of partner platforms, enhance its credit scoring engine, and increase its lending capacity. “Since launching Flend, our mission has been clear: to unlock fast, flexible financing for Egypt’s SMEs by meeting them where they do business,” states Zaki.

The funding round also included follow-on support from existing investors and a backing from Micro, Small and Medium Enterprises Development Agency (MSMEDA).

Flend will deploy its newly raised capital to accelerate the expansion of its embedded financing solutions for SMEs, specifically through partnerships with leading digital platforms. This investment will also fuel the growth of its team and enhance its proprietary tech infrastructure, all aimed at addressing Egypt’s substantial $50 billion SME financing gap.

Flend’s expansion comes as embedded finance gains traction in emerging markets, offering new ways to meet the liquidity needs of underserved businesses. The company’s approach aims to remove friction from the lending process and help SMEs grow without the burden of traditional bank applications.