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IMP & Ahmed Tarek Khalil Invest in The Podcast Productions Startup

Innovative Media Productions, the powerhouse behind Shark Tank Egypt, will provide valuable industry expertise to TPP.

Startup Scene

The Potcast Productions (TPP) has closed a pre-seed funding round following strategic investments from Innovative Media Productions (IMP) and renowned investor Ahmed Tarek Khalil, marking a significant milestone for Egypt’s leading podcast production startup as it continues to disrupt the regional podcasting landscape.

“Their support validates our mission to transform podcasting in the region,” Islam Adel, Co-Founder and CEO of TPP, tells StartupScene. “The investment propels us forward as we continue to innovate and expand our reach.”

The strategic investments from IMP, the media powerhouse behind one of Egypt’s most watched shows, Shark Tank Egypt, along with distinguished startup investor Ahmed Tarek Khalil, will bring valuable industry expertise and guidance to TPP.

“I’m excited to support TPP in its quest to dominate the podcasting space in the MENA region and beyond,” Ahmed Khalil Tarek tells StartupScene. “Their creative vision and commitment to quality make them a standout player in the industry.”

“We believe in TPP’s innovative approach and their ability to connect and engage with audiences through compelling storytelling,” Ahmed Luxor, Co-Founder and CEO of IMP, adds. “Our investment is a strategic move to back a company that we see as a pivotal force in the evolving media landscape.”

This latest injection of capital will be used to enhance production capabilities, scale up marketing efforts and accelerate the development of new podcast series on diverse themes, whilst also improving TPP’s high-fidelity audio capabilities.


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