The startup uses data-driven analytics to simplify the influencer marketing process by directly connecting top brands with the best influencers in the region through their online marketplace.
Brand Ripplr, a start-up founded in Dubai, has raised $1M Series A funding from Dubai Angel Investors and other local individual investors. Brand Ripplr is attempting to close the gap in the influencer marketing space and is helping to connect brands and content creators across the MENA region. They work with over 55,000 content creators from all major social media channels, Instagram, YouTube, Twitch, Facebook, Twitter, and TikTok; these creators reach a diverse and varied audience of over 300 million consumers.
“We built Brand Ripplr as a way to bridge the gap that exists between influencers and brands seeking exposure,” founder, Tanaz Dizadj said. “By building a data-centric and full-service solution, every brand now has the opportunity to reach the right consumers to increase purchase consideration.”
Many brands in the region are looking for exposure as they scale and in a social media driven world, many companies depend on influential user-generated content to help reach audiences they themselves aren’t able to.
This is where Brand Ripplr comes in. Their growing portfolio of over 75 brands, which includes major companies such as Pepsi, Etisalat and Uber, has positioned them as industry leaders in what Dubai Angel Investors Chairman, Abdullah Mutawi, calls “precision-guided influencer marketing,” adding that "the ROI and value-proposition for brands are unassailable and that is what will drive Brand Ripplr’s performance in the years to come."
The integration of data analytics into their platform allows brands to maximize ROI and track campaign performance so that all marketing dollars spent can be measured. With their newly acquired funds, Brand Ripplr is planning to increase their presence in the region by expanding to Saudi Arabia.
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