ARRW & Al Mansour Partner to Empower Gig Economy Workers

Egyptian smart transportation startup, ARRW, has signed a strategic partnership with Al Mansour Automotive and General Motors Egypt which centers on the supply of 1,500 locally assembled Chevrolet vehicles. The deal has been framed as a full-scale ecosystem play designed to solve the two biggest hurdles for Egyptian gig-economy workers: asset ownership and sustainable financing.

The Asset-as-a-Service model has often struggled in emerging markets due to high interest rates and the volatility of the ride-hailing sector, but ARRW is attempting to de-risk the venture by bringing giants such as Al Mansour and GM Egypt to offer the best-priced vehicle in the economic segment, positioning it as the leading option within its category.

The partnership also extends into the fintech space. To ensure that the vehicles actually get into the hands of young entrepreneurs, ARRW is collaborating with non-bank financial institution Aman for financing and Bokra for financial planning, for a multi-layered approach provides a ‘business-in-a-box’ for youth, covering the vehicle, the debt structuring and the operational platform.

"This partnership reflects Al Mansour Group’s vision to foster industrial innovation and create a sustainable ecosystem that supports long-term economic growth," said Loutfy Mansour, COO of Al Mansour Automotive. "By providing job opportunities for youth and supporting the national economy through long-term investments, we reaffirm our commitment to elevating the experience for both customers and society at large."

The timing of the announcement is significant, as ARRW holds the distinction of being the first Egyptian app officially licensed to operate in the sector as of June 2025. While Cairo is typically the starting point for MENA mobility startups, ARRW is launching its pilot phase in Alexandria, serving as the testing ground before expanding into the capital in Q1 2026.

The venture also gains significant weight through co-founder Mohamed Aboulnaga. A veteran of the regional tech scene, Nagaty’s involvement suggests that ARRW is leaning heavily into a fintech-first strategy. By treating the car as a financial asset rather than just a tool for transport, ARRW is looking to build a more loyal, asset-owning driver base.