Orion Consumer Finance Secures FRA Licence Ahead of Algo App Launch

Cairo-based Orion Consumer Finance has received approval from the Financial Regulatory Authority to operate in the consumer finance sector, following completion of all regulatory requirements. The licence enables the company to formally enter the market, positioning it to launch its planned consumer finance offerings in line with Egypt’s expanding non-banking financial services framework.

Orion Consumer Finance is a partnership between Talaat Moustafa Group and AUR Leasing and Factoring. Founding partners Ashraf Salman and Mohamed Hisham Talaat Moustafa said the approval reflects regulatory confidence in the company’s governance framework and operating model, while aligning with national efforts to enhance financial inclusion and diversify financial services.

The company’s immediate focus is the launch of Algo, its consumer-facing super-app, described as a lifestyle-oriented digital finance platform. According to the company, the app is designed to build an integrated financing ecosystem around Talaat Moustafa Group’s products, with the aim of improving affordability and supporting demand across its developments. The platform is expected to deploy AI-driven credit tools to deliver faster approvals and a simplified customer journey.