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This Kuwaiti Startup Is Digitising the Floral Gifting Industry

In the Arabian Gulf, cut flowers is a $1.5 billion industry and Kuwaiti startup Floward makes sure it takes a slice of the cake via its platform for ordering flowers online.

Also as the co-founder and managing partner of the VC Faith Capital, Abdul-Aziz Al Loughani wanted to disrupt a digitally untapped market that the floral market in Kuwait is. “It is a very fragmented market with no local or regional dominant players,” Al Loughani told Entrepreneur.

In 2006, he founded Floward to be an online floral retailer and distribution platform that delivers across the country. In 2019, Floward reached the highest growth rate as opposed to its competition, with highest retention figures. Al Loughani credits this to their full autonomy on the supply chain of flowers. They also have their own workshop where florists arrange the best bouquets.

Having established their footprint in the Kuwaiti market, and now in Jeddah and Riyadh, Floward is eyeing Bahrain for their future expansion plans.




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