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Agritech Platform Mahasel Masr Secures Funding From EIIC

Mahasel Masr is a digital platform that offers solutions for reliably and securely facilitating online transactions of fresh produce.

Mahaseel Masr, a regional B2B startup based in Egypt, has raised an undisclosed amount in funds from the Emirates International Investment Company (EIIC) to hasten the rollout of its agri-focused e-commerce platform.

The startup is a smart digital platform that offers a variety of solutions for reliably and securely facilitating online transactions of fresh produce, while assuring farm traceability using geospatial farm profiling.

“With the support of EIIC, we will be able to achieve our mission to expand our geographic presence while crowning our portfolio with advanced technological and financial value-added services,” Mohamed Abdel Rahman, CEO of Mahaseel Masr, tells StartupScene. “This strategic partnership will also realise our mission to simplify the lengthy supply chain and empower farmers’ inclusion into the digital transformation process that has revolutionised people’s day-to-day activities while ensuring fair trade for growers across the world.”

The startup will be able to use the new funds to maintain the required mid-term investment capacity, allowing it to build on its knowledge and successful track record in Egypt while expanding its farm profiling and coding, traceability, secure payments, logistical operations, and transparent communication between farmers and customers.

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