eMushrif has been eyeing the North African market after a $2.3 million investment in 2020.
Oman-based transportation startup eMushrif--which incorporates AI technologies and the Internet of Things (IoT) in its solutions--has acquired Tareeqi, an Egyptian edtech company, marking the Omani company’s entry into the North African market.
The entry and acquisition of Tareeqi has been long in the making, after eMushrif eyed the North African market following a $2.3 million investment in 2020.
Cairo-based Tareeqi tracks schools, universities, and bus fleets for institutions in the Middle East and North Africa without the often expensive cost of GPS, while eMushrif develops solutions to ensure students’ safety in school buses.
Tareeqi CEO, Al Farouk Saleh, remarked that “the expansion of eMushrif in Egypt will help the company in increasing its technical capabilities through building a big tech team in Egypt which is famous for having strong and experienced technical talents.”
He added that “the expansion will also enable eMushrif to access the major business opportunities found in the Markets of North Africa. We like the dream of eMushrif of becoming the leader of the IoT sector in the MENA region, and we’ll do our best to help make this dream come true.”
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