Gulf-based Laundry Technology Startup Justclean Pairs Up with Careem In New Campaign

Kuwaiti laundry technology startup Justclean announces joint campaign with transport-tech giant Careem. As a ride-hailing and mass transportation startup, Careem is known to be a massive advocate for convenience, and this partnership will not only disrupt offline industries, but aims to offer services to a new generation of users who are growing more accustomed to the integration of stress-free, user-friendly and highly efficient technology in their daily lives.

“At Careem, we value partnerships that offers customers convenience and simplifies their day to day needs. We are always seeking opportunities where technology is used as a platform to deliver significant values and we aim to do so through this partnership," says Khaled Nuseibeh, General Manager of Careem GCC.

Justclean is a trendsetter in the current ecosystem with an array of services, including a marketplace application Service as a Software (SaaS), full logistics and delivery support as a laundry and dry-cleaning service provider. This partnership represents a new era for Justclean, as it looks to further expand regionally with operations in various locations around the GCC including Kuwait, UAE, Bahrain with plans to expand into Saudi Arabia and Qatar in the upcoming months.

“Just as passenger mobility was revolutionised by Careem, Justclean is redefining the traditional way of doing laundry. With this collaboration, clients who have long understood the importance of personal convenience will expand this understand to how they do their laundry,” says Athbi Al Enezi, co-founder and managing partner of Justclean.

Users from both platforms will be introduced to a multitude of services that aim to provide convenience to their users to shift the traditional offline behaviour to a more digitised online behaviour. “Both Justclean and Careem have clients who consider themselves pioneers of new consumer technology adoption. Careem has done a great job engaging this core audience and we intend to do the same by working together on this campaign,” adds Al Enezi.