Jordan’s Retail Delivery Startup Basket.jo Pairs Up With Carrefour To Enhance Customer Experience

Basket.jo, a Jordanian on-demand delivery retail application has announced its partnership and collaboration agreement with Carrefour Jordan, where they will join forces with four Carrefour branches in hopes to further improve customer experience.

Through this partnership, Carrefour will leverage Basket’s platform to facilitate a digital grocery shopping process where consumers can conveniently browse for items and place orders through the application. Basket.jo started covering the flagship hypermarket store of Carrefour Jordan’s “Carrefour City Mall” where a unique customer experience was fulfilled using the application’s tech-based solution that provided a seamless process that enhances the delivery process and lowers delivery costs in an efficient manner. Additionally, the collaboration paves the way for future expansion as the company aims to add 10 more Carrefour stores by the end of the year.

Aside from this impressive development, Basket seems to be experiencing a period of growth as they set to further streamline their system to enable the application to launch in any new city within three weeks and any new store in just a few hours, making it possible to conveniently meet their customers’ needs with just a few taps.

“Being able to expand so quickly and collaborate with an increasing number of supermarkets and hypermarkets only allows for our company to continue to provide an exceptional, affordable, convenient and reliable service,” says Omar Akel, CEO and founder of Basket.jo.

Akel went on to further express his pride as well as sharing the innovation behind Basket.jo by referring to Basket.jo as an asset-light company that utilises the gig economy to connect users with personal shoppers to get their groceries shop for and delivered. “This is the ‘uberisation’ of groceries. From baby steps to giant strides, I aspire to turn this into a billion-dollar company,” adds Akel.