Focusing on the cultural nuances of parenting in the Arab world, 360Moms earmarks the new funds for expansion and the development of a new bilingual mobile app.
ParentTech just might be the next big thing, and Middle Eastern entrepreneurs are leading the pack when it comes to designing and deploying softwares, platforms and services targeting tired parents. Jordan’s 360Moms - a website that publishes all things parenting, in both English and Arabic - has just announced new investment from Ibtikar Fund and the Innovative Startups and SMEs Fund (ISSF), with an aim to take their platform to the next level.
“360Moms fills a critical gap in the Middle Eastern digital content market by becoming the first and only website in the region to offer content from a trusted, expert perspective on parenting, pregnancy, parent-child mental health and nutrition, special-needs children and family relationships,” explains Dina Abdul Majeed, Founder and CEO of 360Moms. Currently, less than 2% of educational content that exists on the world wide web is in Arabic and with their new funds, 360Moms will continue to work to push that number up.
Working to release an app that goes hand-in-hand with their already-popular website, 360Moms publishes daily in-depth articles, videos and guides on all things parenting, taking into account local and regional cultural nuances that their international counterparts cannot. Using the new funds to finalise the app, the team explains that it will be the first and only smart mobile app to support parents with personalised, instant answers about their children’s mental and physical health.
“Dina and her team have garnered a strong community around their resources, that trusts them to provide them guidance and information as they take on the critical role of parenthood. We were impressed by her achievements to date and her plans for the future and are excited to partner with the ISSF and support 360Moms,” says Ambar Amleh, Partner at Ibtikar Fund.360m
“ISSF is delighted to back the 360Moms team, led by a female founder, on their next phase of growth. 360Moms offers original high-quality content focused on parenting and children’s mental and physical health with the help of qualified global experts. ISSF is confident that with Ibtikar’s support, 360Moms will be able to achieve their growth objectives,” adds Laith Al-Qassem, CEO of ISSF.
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